An expert surface
for optimization programs.

jemma connects your testing ecosystem, your analytics platforms, your project management sources, and your historical program assets, and applies the judgment of seasoned optimization experts to everything it finds.

Optimization program impact — summarized and defended.

jemma builds the program summary view that every optimization leader needs when they sit across from their VP — annualized revenue impact, forecasted outcomes, and the confidence to present it without a spreadsheet.

Every experiment — interrogated.

jemma classifies your full experiment catalog, identifies hygiene signals — adopted winners still running, QA artifacts, spoiled tests, reverse feature-testing — and surfaces what needs action.

Statistical rigor you can trust.

jemma computes its own statistical significance, flags interim results masquerading as conclusions, catches inflated projections from seasonal tests, and shows you exactly how it got there.

Your next quarter's experimentation roadmap — planned with precision.

jemma’s Impact Framework™ continuously evaluates every Surface × Audience combination by its conversion influence, revenue participation, and required test duration — then ranks your experiment backlog by projected impact. Your quarterly testing roadmap stops being a gut-feel spreadsheet and becomes a prioritized, time-aware plan.

Your optimization program thought-partner — in your pocket.

About jemma

Origin Story—jemma was built by two people who've spent years inside optimization programs across dozens of brands — interpreting results, catching what platforms miss, making the judgment calls that turn test data into business decisions. They codified their expertise into jemma.

Training—jemma was trained to:

Relentlessly interrogate data and question its own findings
Be surgical about statistical methodology
Recognize the lifecycle signals that separate real insight from noise

Grooming—jemma is the founders' digital twin — it's the accumulated pattern-recognition of hundreds of engagements, encoded into a system that works continuously.

jemma is powered by a multi-agent architecture where specialized agents handle distinct analytical domains — catalog classification, action recommendation, revenue intelligence. The foundation is designed for a proprietary model trained on optimization program patterns — not general-purpose AI adapted to testing.

Seeing it first in Las Vegas.